You don’t have to invent the wheel, nor bang your head against the wall when you’re aiming for horizontal business strategy. For instance, you can observe for a couple of months how the local coffee shop is run and open your own. Horizontal: You copy an already existing business model – it’s strategies and know-how – and just insert your own products and ideas.There are two different strategies to start a business:

Lesson #5: Successful People Aren’t Extraordinary, They Are Normal People.

Lesson #4: Ask Yourself the Following Question: Will My Business Still be Around a Decade From Now?.

Lesson #3: Don’t Get Too Obsessed With What Your Competitors Are Doing.

Lesson #2: You Need To Capture Some of the Value You Create.Oh, and by the way - all of the above named companies are worth at least $1 billion each. Himself, Peter Thiel – who founded PayPal and Palantir. Jeremy Stoppelman and Russel Simmons – who founded Yelp Steve Chen, Chad Hurley, and Jawed Karim – who together founded YouTube Chapter after chapter, Thiel gives example after example of how to successfully build the future.īut Why Listen To Thiel? Well, Peter Thiel has played a role in partnering with, inspiring and/or investing in some of the most successful tech entrepreneurs in the United States (and probably the world) including:Įlon Musk – who founded SpaceX and co-founded Tesla Motors Quite frankly, certain sections of the book are so ridiculously well put together that one just sits there and thinks after reading them. Along with co-author (and former student) Blake Masters - Thiel has put together a hard-hitting set of standards for entrepreneurs, startups, and thought-leaders to carefully consider when building the “next big thing” of the future. The book, 'Zero to One' was inspired by a collection of lectures delivered by Peter Thiel during his teaching years at Stanford. Zero To One: Notes on Startups, or How to Build the Future Book Summary of 'Zero to One' by Peter Thiel Blake Masters

Zero to one book download